JALT2025 - Tokyo

A practical guide to independent textbook publication

Nov 2, 2025, 10:15 AM

30m

National Olympics Memorial Youth Center / 国立オリンピック記念青少年総合センター

Practice-oriented Workshop (30-minutes) Materials and Assessment Room 507

Speaker

John Carle (MW SIG, Kindai University, Oak Hills Press)

Description

This presentation provides a practical guide to the business aspects of independent textbook publishing. It covers ISBN registration, printing options, storage, distribution, and marketing strategies. Attendees will learn how to manage costs, gain customers, and work with printers and distributors. The session also explores budgeting, common pitfalls, and the risks and rewards of self-publishing. Real-world examples will equip participants with the knowledge to navigate the publishing process successfully and bring their textbooks to market.

Summary

This presentation provides a practical guide to the business aspects of independent textbook publishing. It covers ISBN registration, printing options, storage, distribution, and marketing strategies. Attendees will learn how to manage costs, gain customers, and work with printers and distributors. The session also explores budgeting, common pitfalls, and the risks and rewards of self-publishing. Real-world examples will equip participants with the knowledge to navigate the publishing process successfully and bring their textbooks to market.