JALT2025 - Tokyo

Mapping the Linguistic Landscape of an Asian EMI University

Nov 1, 2025, 6:45 PM

30m

National Olympics Memorial Youth Center / 国立オリンピック記念青少年総合センター

Research-oriented Presentation (30-minutes) Sociocultural Linguistics and Pragmatics Room 505

Speakers

Ian Baecht (Wenzhou Kean University)Ms Jiaxin He (University College London)

Description

Linguistic Landscapes (LL) is an emerging interdisciplinary field at the intersections of sociolinguistics, ethnography,
and semiotics. This qualitative study applies an ethnographic, inclusive, and reflective interview technique,
the ‘walking tour’, as a way to invite the perceptions and analysis of those studying, living and working
at an Asian EMI. A geosemiotic LL model was applied to frame the social and visual aspects and place semiotics
on the sites visited.

Summary

Linguistic Landscapes (LL) is an emerging interdisciplinary field at the intersections of sociolinguistics, ethnography, and semiotics. This qualitative study applies an ethnographic, inclusive, and reflective interview technique, the ‘walking tour’, as a way to invite the perceptions and analysis of those studying, living and working at an Asian EMI. A geosemiotic LL model was applied to frame the social and visual aspects and place semiotics on the sites visited.