Sep 13 – 14, 2025
Hitotsubashi University
Asia/Tokyo timezone

Consumer Brands and Finance: Examining Products as Teaching Tools in Finance Education

Sep 14, 2025, 3:05 PM
25m
Main Building 2nd floor (Hitotsubashi University)

Main Building 2nd floor

Hitotsubashi University

2-1 Naka, Kunitachi, Tokyo 186-8601, Japan
25-minute presentation Business Communications - Related Sunday 3 Room 23

Speaker

Alexander Sheffrin (Ritsumeikan University)

Description

Students today are in critical need of finance education. Many educators today feel unprepared to teach and talk about finance. This presentation discusses the importance of finance education and financial literacy and how both students and educators can become prepared to learn and discuss about finance through the use of everyday consumer products. This presentation will discuss how familiar brands and consumer products are practical tools for English speaking, reading, writing, and listening activities related to finance in classrooms.

Author

Alexander Sheffrin (Ritsumeikan University)

Presentation materials