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2025 CUE SIG Conference with BizCom SIG and PGL

Sep 13 – 14, 2025
Hitotsubashi University
Asia/Tokyo timezone

Contact Frederick Bacala

Session

Sunday 3 Room 23

Sun3-23
Sep 14, 2025, 3:05 PM
Main Building 2nd floor (Hitotsubashi University)

Main Building 2nd floor

Hitotsubashi University

2-1 Naka, Kunitachi, Tokyo 186-8601, Japan

Conveners

Sunday 3 Room 23: Consumer Brands and Finance: Examining Products as Teaching Tools in Finance Education

  • Alexander Sheffrin (Ritsumeikan University)

Presentation materials

There are no materials yet.

  1. 25. Consumer Brands and Finance: Examining Products as Teaching Tools in Finance Education
    Alexander Sheffrin (Ritsumeikan University)
    9/14/25, 3:05 PM
    Business Communications - Related
    25-minute presentation

    Students today are in critical need of finance education. Many educators today feel unprepared to teach and talk about finance. This presentation discusses the importance of finance education and financial literacy and how both students and educators can become prepared to learn and discuss about finance through the use of everyday consumer products. This presentation will discuss how familiar...

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