Speaker
Yasuo Nakatani
(Hosei University)
Description
This plenary presents findings from a large-scale corpus analysis of over one million words from the public speeches of 100 globally recognized leaders, including Elon Musk, Jeff Bezos, Bill Gates, and Larry Page. The results reveal a clear pattern: these leaders consistently use specific communication strategies designed to move their audience from passive listeners to active participants. In contrast, comparative analyses of English speeches by Japanese business leaders, such as Akio Toyoda, show that these persuasive strategies are often underutilized—highlighting a critical gap in global communication effectiveness.
Author
Yasuo Nakatani
(Hosei University)