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2025 CUE SIG Conference with BizCom SIG and PGL

Sep 13 – 14, 2025
Hitotsubashi University
Asia/Tokyo timezone

Contact Frederick Bacala

Session

Plenary 2 Room 26

Ple2
Sep 13, 2025, 2:30 PM
Main Building 2nd floor (Hitotsubashi University)

Main Building 2nd floor

Hitotsubashi University

2-1 Naka, Kunitachi, Tokyo 186-8601, Japan

Conveners

Plenary 2 Room 26: How Do Global Business Leaders Persuade Their Followers? A Corpus-Based Analysis of Business Presentations

  • Yasuo Nakatani (Hosei University)

Presentation materials

There are no materials yet.

  1. 40. How Do Global Business Leaders Persuade Their Followers? A Corpus-Based Analysis of Business Presentations
    Yasuo Nakatani (Hosei University)
    9/13/25, 2:30 PM
    Business Communications - Related
    Plenary

    This plenary presents findings from a large-scale corpus analysis of over one million words from the public speeches of 100 globally recognized leaders, including Elon Musk, Jeff Bezos, Bill Gates, and Larry Page. The results reveal a clear pattern: these leaders consistently use specific communication strategies designed to move their audience from passive listeners to active participants. In...

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